Victoria’s Secret The Tour ’23

The Tour ’23 – September 26 – Watch on Prime Video

Victoria’s Secret Reimagines Their Iconic Fashion Show With A New Generation Of Women From Around The World

Presented as a feature length film, it will unite fashion, film, art and culture featuring dynamic global creatives, top supermodels, musical talent and more.

Victoria’s Secret announces The Tour, reaffirming the brand’s ongoing commitment to champion women’s voices, perspectives and experiences. The reimagined show will center on emerging global trailblazers from a range of artistic disciplines, creating on their own terms.

The film will take audiences on a journey through the behind-the-scenes craft and intimate stories of the VS20 – a group of 20 innovative global creatives who will conceive four fashion curations from the vibrant cities of Bogotá, Lagos, London and Tokyo. With the creative freedom to conceptualize, produce and stage a collection that is all their own, the dynamic artistic forces from the fashion, film, design, music and visual fields will converge to showcase their work alongside iconic custom Victoria’s Secret designs.

“This film is the ultimate expression of the Victoria’s Secret brand transformation. It will be driven by fashion, glamour and entertainment with a nod to beloved iconography from the past but in a bold, redefined way. We are so honored to offer our platform and have it explored through the lens and artistry of global creatives who celebrate the individuality of women’s stories and perspectives,” said Raúl Martinez, EVP and Head Creative Director at Victoria’s Secret.

Presented by Victoria’s Secret, executive produced by Sunshine, produced by Pulse Films, the feature will be creative directed by PARTEL OLIVA, with film direction by Lola Raban-Oliva, Cristina Sanchez, Korty, Margot Bowman, Umi Ishihara, styling in partnership with Camilla Nickerson, cinematography by Ari Wegner, production design by Joseph Bennett and post-production by the recent Academy Award winning Parallax.

“We are excited to introduce a completely reimagined version of the fashion show, while bringing back the very best of entertainment and fashion our customers have been asking for. We’re celebrating the iconic heritage of the brand through a new generation of artists, and we can’t wait to amplify their vision through our worldwide platform,” said Chris Rupp, Chief Customer Officer at Victoria’s Secret & Co.

The reimagined show will be streamed internationally and culminate in a live fashion event this fall.

Credits

All custom Victoria’s Secret looks are worn with footwear by Malone Soulier for Victoria’s Secret.

Doja Cat Talent Announcement

We are excited to announce that Victoria’s Secret’s The Tour ’23, will feature headline performances by GRAMMY award-winning global superstar Doja Cat.

Known for her confidence, charisma and extraordinary talent, Doja Cat is a powerful addition to the dynamic global creatives and top supermodels that will be highlighted within the feature length film, premiering on Prime Video on September 26th, 2023. Her performances will include two of her recently released songs, amplifying the iconic entertainment and glamour of The Tour that will premiere this fall.

Part spectacular fashion event, part documentary, the one-of-a kind show promises an unrivaled viewing experience that celebrates the mission of Victoria’s Secret – to uplift and champion women – on a global scale.

The Tour is a celebration of women and global creatives, looking at fashion and art through a cinematic narrative lens. The special will take viewers on a journey through the creation of The Tour, with behind-the-scenes footage and intimate stories of the VS20 – a group of 20 innovative global creatives who will conceive four fashion curations from the vibrant cities of Bogota, Lagos, London and Tokyo, alongside iconic custom Victoria’s Secret designs.

For more information, please visit: The Tour ’23

VS20 Announcement

The global creatives featured within the VS20 include:

• BOGOTÁ: Melissa Valdés – Fashion Designer, Cristina Sánchez Salamanca – Filmmaker,
Lorena Torres – Painter, Piscis – Dancer & Choreographer, Goyo – Musician

• LAGOS: Bubu Ogisi – Fashion Designer, Korty – Filmmaker, Eloghosa Osunde – Artist,
Ashley Okoli – Artist, Wavy The Creator – Multifaceted Creative

• LONDON: Supriya Lele – Creative Director & Designer, Margot Bowman – Filmmaker,
Ebun Sodipo – Artist & Writer, Michaela Stark – Lingerie Designer & Artist, Phoebe Collings – Artist

• TOKYO: Jenny Fax – Fashion Designer, Umi Ishihara – Filmmaker, Kaito Itsuki – Painter,
Aoi Yamada – Body Artist, Kom-I – Artist