There’s just one word for it…

Incredible by Victoria’s Secret

Already a customer favorite for everyday wear, the Incredible Bra delivers the most comfortable support with just the right amount of lift and shape. The new bra collection is designed with the brand’s softest fabric, new cushioned underwire technology, fully adjustable straps and patented wings that give the smoothest look under clothes.

The all new Incredible Bra is available in a range of hues, including neutrals and bright, bold spring colors. Highly-trained Bra Fit Experts are available in Victoria’s Secret stores worldwide, offering a personalized experience for customers to try the new collection.

Available in Perfect Shape (sizes 32B–40DDD) and Demi (sizes 32B–38DDD)

#IncredibleEveryDay

Angel Barbara Palvin Introduces New Incredible Bra

Recently named Victoria’s Secret Angel, Barbara Palvin, made her first global press appearance for the launch of the all new Incredible Bra collection at the Victoria’s Secret 5th Avenue store.

“This is the most comfortable and best fitting bra I have ever worn,” said Barbara Palvin. “It feels like you are not even wearing a bra. You can wear this bra all day, every day and feel incredible.”

Summer 2019 Looks

View Additional Summer Looks

Angel Alexina Graham On The Incredible By Victoria’s Secret Launch Tour

Youtuber Erika Costell & Angel Alexina Graham visit Nashville on The Incredible by Victoria’s Secret launch tour on April 18, 2019 in Nashville, Tennessee. It’s not a party without a bra fitting @alexinagraham & @erikacostell are up for anything at our Incredible event at @dirtylittlesecretnashville!

Angel Leomie Anderson On The Incredible By Victoria’s Secret Launch Tour

Recently named Victoria’s Secret Angel, Leomie Anderson and Alyssa Lynch celebrate the New Incredible by Victoria’s Secret Collection in Miami. It wouldn’t be an INCREDIBLE day without an Incredible party with @leomieanderson & @alyssalynch on the scene!

Angel Barbara Palvin Celebrates in Los Angeles

Get in, we’re going shopping! @realbarbarapalvin & @rocky_barnes are picking out their looks for our Incredible day in LA.

Watch Videos

Victoria’s Secret Incredible Bra Commercial

Available in Victoria’s Secret stores and VictoriasSecret.com.
For inquires, please contact info@vspressroom.com.

Media Kit Image Gallery

Download Media Kit


Incredible by Victoria's Secret Perfect Shape Bra & Matching Panty
Incredible by Victoria’s Secret Perfect Shape Bra & Matching Panty
Hi-Res
Incredible by Victoria's Secret Perfect Shape Bra & Matching Panty
Incredible by Victoria’s Secret Perfect Shape Bra & Matching Panty
Hi-Res
Incredible by Victoria's Secret Perfect Shape Bra & Matching Panty
Incredible by Victoria’s Secret Perfect Shape Bra & Matching Panty
Hi-Res

Incredible by Victoria's Secret Perfect Shape Bra & Matching Panty
Incredible by Victoria’s Secret Perfect Shape Bra & Matching Panty
Hi-Res

Angel Barbara Palvin Introduces The New Incredible Bra 4.16.2019

VS Angel Barbara Incredible Store Event
VS Angel Barbara Incredible Store Event
Hi-Res
VS Angel Barbara Incredible Store Event
VS Angel Barbara Incredible Store Event
Hi-Res
VS Angel Barbara Incredible Store Event
VS Angel Barbara Incredible Store Event
Hi-Res

VS Angel Barbara Incredible Store Event
VS Angel Barbara Incredible Store Event
Hi-Res
VS Angel Barbara Incredible Store Event
VS Angel Barbara Incredible Store Event
Hi-Res
VS Angel Barbara Incredible Store Event
VS Angel Barbara Incredible Store Event & Assocaites
Hi-Res

Angel Alexina Graham & Influencer Erika Costell Introduce The New Incredible Bra 4.18.2019


VS Angel Alexina & Influencer Erika Costell Incredible Store Event
VS Angel Alexina & Influencer Erika Costell Incredible Store Event
Hi-Res
VS Angel Alexina & Influencer Erika Costell Incredible Store Event
VS Angel Alexina & Influencer Erika Costell Incredible Store Event
Hi-Res
VS Angel Alexina & Influencer Erika Costell Incredible Store Event
VS Angel Alexina & Influencer Erika Costell Incredible Store Event
Hi-Res

VS Angel Alexina Incredible Store Event
VS Angel Alexina Incredible Store Event
Hi-Res
VS Angel Alexina Incredible Store Event
VS Angel Alexina Incredible Store Event
Hi-Res

VS Angel Alexina & Influencer Erika Costell Incredible Store Event
VS Angel Alexina – Bombshell Paradise EDP
Hi-Res
VS Angel Alexina Incredible Store Event
VS Angel Alexina – Bombshell Paradise EDP
Hi-Res
VS Angel Alexina Incredible Store Event
VS Angel Alexina Incredible Store Event
Hi-Res

VS Angel Alexina Incredible Store Event & Associates
VS Angel Alexina Incredible Store Event & Associates
Hi-Res

VS Angel Alexina & Influencer Erika Costell Incredible Tour Event
VS Angel Alexina & Influencer Erika Costell Incredible Tour Event
Hi-Res
Guests Ali Green, Sydney Rae James & Karen Parker
Guests Ali Green, Sydney Rae James & Karen Parker
Hi-Res
Guests Hannah Ann Sluss, Julian Downs & Ellie Ottaway
Guests Hannah Ann Sluss, Julian Downs & Ellie Ottaway
Hi-Res

Guest Shannon Ford
Guest Shannon Ford
Hi-Res
Reagan Agee & Guest
Reagan Agee & Guest
Hi-Res
Guest Influencer Jamaria Johnson
Guest Influencer Jamaria Johnson
Hi-Res
Guest Singer Songwriter Lindsay Ell
Guest Singer Songwriter Lindsay Ell
Hi-Res

Angel Leomie & Alyssa Lynch Introduce The New Incredible Bra 4.25.2019


VS Angel Leomie Incredible Tour Event
VS Angel Leomie Incredible Tour Event
Hi-Res
VS Angel Leomie Incredible Tour Event
VS Angel Leomie – Bombshell Paradise EDP
Hi-Res
VS Angel Leomie & Alyssa Lynch Incredible Tour Event
VS Angel Leomie & Alyssa Lynch Incredible Tour Event
Hi-Res

VS Angel Leomie & Alyssa Lynch Incredible Tour Event
VS Angel Leomie & Alyssa Lynch Incredible Tour Event
Hi-Res
VS Angel Leomie & Alyssa Lynch Incredible Tour Event
VS Angel Leomie & Alyssa Lynch Incredible Tour Event
Hi-Res

VS Angel Leomie Incredible Tour Event
VS Angel Leomie Incredible Tour Event
Hi-Res
VS Angel Leomie & Alyssa Lynch Incredible Tour Event
VS Angel Leomie Incredible Tour Event
Hi-Res
Alyssa Lynch Incredible Tour Event
Alyssa Lynch Incredible Tour Event
Hi-Res

VS Angel Leomie & Alyssa Lynch Incredible Tour Event
VS Angel Leomie, Alyssa Lynch & Associates
Hi-Res

Guests Vanessa Christine, Jessica Martin & Olivia Pascale
Guests Vanessa Christine, Jessica Martin & Olivia Pascale
Hi-Res
Guests Christina Stone, Kyleigh McCollam, Julie Maganelli & Ria Michelle
Guests Christina Stone, Kyleigh McCollam, Julie Maganelli & Ria Michelle
Hi-Res

Inrid hoffman, Joy Jolise & Guests
Inrid Hoffman, Joy Jolise & Guest
Hi-Res
Guest Anastagia Pierre
Guest Anastagia Pierre
Hi-Res
Guests Paola Jimenez & Maggie Jimenez
Guests Paola Jimenez & Maggie Jimenez
Hi-Res
Guests Adela Guerra, Julia Marrero & Camila Gomez
Guests Adela Guerra, Julia Marrero & Camila Gomez
Hi-Res

Angel Barbara & Rocky Barnes Introduce The New Incredible Bra 5.2.2019 in L.A.


VS Angel Barbara & Rocky Barnes Incredible Tour Event
VS Angel Barbara & Rocky Barnes Incredible Tour Event
Hi-Res
VS Angel Barbara & Rocky Barnes Incredible Tour Event
VS Angel Barbara & Rocky Barnes Incredible Tour Event
Hi-Res

VS Angel Barbara Palvin Incredible Tour Event
VS Angel Barbara Palvin Incredible Tour Event
Hi-Res
VS Angel Barbara Palvin Incredible Tour Event
VS Angel Barbara Palvin Incredible Tour Event
Hi-Res
VS Angel Barbara & Rocky Barnes Incredible Tour Event
VS Angel Barbara & Rocky Barnes Incredible Tour Event
Hi-Res
Guest Rocky Barnes
Guest Rocky Barnes
Hi-Res

VS Angel Barbara Palvin Incredible Tour Event
VS Angel Barbara Palvin Incredible Tour Event
Hi-Res
VS Angel Barbara & Rocky Barnes Incredible Tour Event
VS Angel Barbara & Rocky Barnes Incredible Tour Event
Hi-Res
VS Angel Barbara & Rocky Barnes Incredible Tour Event
VS Angel Barbara & Rocky Barnes Incredible Tour Event
Hi-Res

Guests Rocky Barnes & Arianna Hewitt
Guests Rocky Barnes & Arianna Hewitt
Hi-Res
Guests Caley Pavillard, Helen Owen, Hannah Rose, Masi Carmella & Rose Sami Clarke
Guests Caley Pavillard, Helen Owen, Hannah Rose, Masi Carmella & Rose Sami Clarke
Hi-Res

VS Angel Barbara Palvin Incredible Tour Event
VS Angel Barbara Palvin Incredible Tour Event
Hi-Res
Natalie Obradovich, Alyssa Lynch & Guest
Natalie Obradovich, Alyssa Lynch & Guest
Hi-Res
Guest Lexi Wood
Guest Lexi Wood
Hi-Res