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Bombshell 15th Anniversary

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Past, present, and future: there’s a Bombshell in all of us.

15 Years of Bombshell

Celebrating America’s #1 Fragrance*

Experience Bombshell like never before. In celebration of 15 years of iconic fragrance, we’re unveiling a brand-new bottle that’s just as bold and glamorous as the scent inside. Bombshell unveils its brilliance through the sparkling radiance of Brazilian purple passion fruit. The heart of it blossoms with the scent’s distinctive floral essence, featuring the pristine Shangri-La peony. Infused with vanilla orchid from Madagascar, a creamy sweetness envelops the senses. Yet, it’s the Italian sun-drenched pine that lends the fragrance’s iconic olfactory twist.

A fragrance like Bombshell is timeless, iconic, and unforgettable. While this perfume has been around for fifteen years now, we know that it will stand the test of time. Past, present, and future: There’s a Bombshell in all of us.

*Source Euromonitor International Limited; fragrances category sales in total retailing, in volume units sold, Global Brand Name, 2024.

March 19, 2025

“After 15 years of Bombshell, there are many reasons to celebrate this iconic fragrance. I never estimated the power of how many women this fragrance has touched during all these years.” — Perfumer, Adriana Medina

VS Insider Article

Campaign Talent
Devyn Garcia

Photographer: Lachlan Bailey
Stylist: Emmanuelle Alt
Makeup: Christelle Cocquet
Hair: Damien Boissinot
Set Designer: Julia Wagner
Production: AP Studios

Available at Victoria’s Secret stores and Victoriassecret.com.
For Inquires, please contact pr@victoria.com.

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Bombshell 15th Anniversary

Behind the Fragrance

Get to know the ingredients behind Bombshell. Sourced from all over the world, each note tells its own story, coming together to craft a scent unlike any other.

FRAGRANCE FAMILY: Fruity Floral

NOTES:
Purple Passion Fruit:
Originating from the jungles of Brazil, this sweet, tart fruit adds a bright sparkle to the top of the scent.

Shangri-la Peony:
At the heart of our iconic fragrance, this rare flower blooms with a refreshing and tender aroma that serves as the approachable, yet exotic signature of Bombshell.

Vanilla Orchid:
Native to Madagascar, this blossom emits a spicy floral scent, reminiscent of cocoa and vanilla, creating striking warmth.

THE COLLECTION:

EAU DE PARFUM, $79.95/3.4 oz, $59.95/1.7 oz

EAU DE PARFUM TRAVEL SPRAY, $19.99/.23 oz
Our most concentrated, pure version of the fragrance—packaged in a travel-ready essential.

FINE FRAGRANCE MIST, $25/8.4 oz, $15/2.5 oz
A lighter touch of scent.

FINE FRAGRANCE LOTION, $25/8.4 oz
A scented formula that smooths onto skin.

FRAGRANCE DIFFUSER, $49.95/6 oz
Enhance your space with the scent and vision of a fresh-cut peony. A timeless mix of captivating florals and exotic fruits fill the room as the oil travels through the stem and disperses out of the effortlessly layered petals.

Bombshell Inspired Collection

New styles just dropped featuring must-have Bras, Panties, Slips, Corsets and more.

Size Range: XS-XXL, 32B-44DDD
Price Range: $16.95-$448.00

Campaign Talent
Taylor Hill
Mayowa Nicholas
Jessie Aina

Photographer: Max Papendiecky
Stylist: Internal
Makeup: Emi Kaneko
Hair: Jenny Kim
Set Designer: Griffin Stoddard
Production: Internal

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